Groundbreaking ceremony held for VinaSoy's new soymilk production facility in Bac Ninh

25 August—Tien Son Industrial Park in Bac Ninh. The Quang Ngai Sugar Company has held a groundbreaking ceremony for the soon-to-be constructed VinaSoy soymilk production facility in the northern Vietnamese province of Bac Ninh.

With an output estimated at one billion soymilk packs per year, the production facility will upon completion enter the list of the top five largest soymilk production facilities in the world.

The facility will boast a surface area of over 60,000 square meters stocked with the latest space-saving automatic production equipment from the Swedish group Tetra Pak and rated for quality assurance to the international standards of ISO 9001:2008, HACCP.

The first phase of construction is slated for completion in May 2013. When fully operational, the facility will provide work for over 200 directly employed laborers, as well as many indirect jobs linked to delivery and other services.

With output at over one billion soymilk packs per year, equivalent to the refined output of 14,000 tons of soybeans, the production facility represents the endpoint of a supply chain encompassing 7000 ha of farmland. This in turn guarantees income and quality of life for farmers in many parts of the Red River Delta, as well as providing a source of food for cattle and other reared animals from the estimated 20,000 tons of plant waste.

VinaSoy was founded in 1997 in Quang Ngai province under the control of the Quang Ngai sugar company and is dedicated to the production of soy products with high nutritional content. 

The website as the soul of the business

To create a website that maintains the quality of this link year in and year out

Vinasoy has been a success leader in the use of technology to support not only administration but also production and distribution. For instance, the high-level integration of enterprise resource planning (ERP) has helped Vinasoy stay on top of market trends and the operations of 130,000 retail outlets, 200 distributors, and 300 quality control agents

Vinasoy IT head Nguyen Phuc Duc going over the functions of the website

For Vinasoy to emerge from its initial provincial structure, three main websites along with 20 sister addresses had to be linked and synthesized. "This is precisely the bridge we built between Vinasoy and the world", IT specialist Le Huu Phuoc asserts. According to Phuoc, the Vinasoy website not only provides company information and product features but also tools to support distribution networks, individual distributors, and retail oversight personnel, creating an interactive logistics environment. With this system, Vinasoy is no longer a passive partner in the analysis and provision of information to market networks. In addition the website has become a forum for customers and clients to share information and provide direct online suggestions to producers. This has afforded considerable support to refine distribution networks and house the flow of information in a modern and professional casing.

This is reflected clearly in the halted implementation of Initiative 191, a government initiative started in 2008 to promote the integration of internet technologies with production centers. In 2011, the initiative was put on hold for the simple reason too few companies were in a position to apply for support

To solve this problem, Vinasoy’s Head of IT Department Nguyen Phuc Duc says "the website must answer the question of what information an interested client might need, and how satisfied that client will come away". In that sense, a website is not a place for a business to simply display its vital stats. This alone often makes the website messy and confusing. In light of this, website administrators need to be aware of what matters most to customers and clients, and this in turn requires research and strategic restructuring over the long term from the company. In other words, the benefits of a good website are clear, but it is not every company that is able to build a website that channels these benefits to the business, consumers and beyond.

Introducing Vinasoy soymilk

Press announcement

Introducing optimum formulation Vinasoy Soymilk with isoflavones and soy proteins

Pure Vinasoy Soymilk with optimum formula enhanced isoflavones and soy proteins – your partner for health and natural beauty.

Isoflavones and soy proteins are two gifts of nature packed with benefits for health and beauty, including compounds that reverse the visible effects of aging, contribute to the maintenance of a healthy figure, and promote natural skin radiance.

In order to maximize isoflavone and protein content, the soymilk production process is strictly monitored based on three key factors: ingredients, production methods and processing formulae. Using carefully selected 100% pure soybeans rich in natural isoflavones and soy proteins and the latest production equipment supplied by Tetra AlwinSoy, plant managers oversee the refinement process which results in a high quality product with maximum nutritional retention.

Ho Chi Minh City, 5 April 2012 – Today Vinasoy is pleased to announce a new natural soybean product.

The leading soymilk brand and a recognized leader in soybean product research , Vinasoy is dedicated to the principles of ‘inner health and outer radiance’ based on a strict adherence to natural ingredients. Vinasoy Pure Soymilk is the result of five years of extensive research, itself part of a longer quest to marry the natural benefits of pure soybeans with a fresh and revitalizing taste.

Vinasoy soymilk and the path to radiant natural female beauty

The true advantage of Vinasoy Soymilk when compared with products of other brands is the optimal retention of isoflavones and natural soy proteins. Isoflavones are naturally occurring compounds that have a positive effect similar to that of the estrogen hormone, while soy protein is often described as a ‘perfect protein’, containing eight amino acids necessary for maintaining balance and immune system efficiency. The latest scientific research has shown that the combination of isoflavones and soy proteins has a noticeable effect in the areas of:

Halting and reversing the visible signs of aging

Weight loss and the maintenance of an ideal figure

Skincare and the achievement of a natural glow

Isoflavone and soy protein content, when optimized, has been shown to bring noticeable improvements in each of these areas. As such, Vinasoy Soymilk can be seen as a welcome addition to any healthy lifestyle.

Vinasoy director Ngo Van Tu asserts: "With over fifteen years of experience concentrated on the research and production of soybean products, Vinasoy is fully dedicated to product research, ingredient selection and the integration of cutting-edge technologies in our quest to achieve maximum health benefits for our consumers. We are especially proud to introduce a new soymilk product packed with the natural benefits of our carefully selected ingredients and meeting the health and lifestyle needs of our consumers. We believe this new product is at the forefront of health trends highlighting the use of isoflavones and soy proteins in the enhancement of natural female beauty. Vinasoy is not only a leader in the Vietnamese retail market but also in the research and development of such inspired new products".

Vinasoy Soymilk with two refined natural ingredients: isoflavones and soy proteins

Key product information

Nutritional content

Per 200 mL serving

(rest as stated)

To preserve maximum isoflavone and soy protein content, the soymilk production process is undertaken with strict care and supervision based on three key factors: ingredients, production methods, and processing formulae.

As such, all ingredients must be first rate, with no influence of genetically modified organisms. Individual soybeans must be of optimum size (18 to 20 g per 100 beans), consistent in color, and meeting nutritional standards for content of protein, natural oils, and isoflavones. All of the beans must be vetted and washed before entering processing.

With the latest equipment provided by Tetra AlwinSoy, the soybean paste is refined twice in a process aimed at maximizing the retention of these nutrients, including soy proteins isoflavones, vitamins and minerals, while at the same time preserving the natural tastes and smells that have become an integral part of the Vietnamese palate.

Following this process, the refined ingredient is filtered to remove certain enzymes which can lead to indigestion and then further processed to become a finished soymilk product with the best possible nutritional content and natural taste. A final sterilization is applied, before the soymilk is collected and packaged, thus marking the end of the long sequence which begins with the raw beans and ends with the most beneficial product for the consumer.

Optimum formulation Vinasoy Soymilk is a refined yet at the same time very natural combination of isoflavones and soy proteins, without the need for any nutritional supplementation. The formulation rests on solid scientific principles detailing recommended daily intake amounts. Vinasoy is the only soymilk product on the market with each pack containing 6.4 g of protein and 24 mg of isoflavones, all completely natural and providing 50% of daily protein needs according to the recommendations of the US FDA. Two packs per day meet 100% of nutritional and beauty needs as regards the intake of isoflavones. (While the US FDA recommends a daily soy protein intake of 25 g, the North American Menopause Society and the Japanese Food Safety Commission support a daily intake requirement for isoflavones of 40 to 80 mg.

Company information

Vinasoy was founded in 1997, the first and only company in Vietnam dedicated solely to the production of soymilk. With 15 years of experience, Vinasoy has become Vietnam's recognized soymilk brand leader, reflected by a 70% market share.** Presently Vinasoy's product range includes Fami soymilk, MeDen soymilk, and Vinasoy Pure Soymilk with isoflavones and soy proteins.

Vinasoy was selected repeatedly between 2001 and 2008 by the American Ministry of Agriculture as the soymilk provider for cooperative food distribution initiatives in Vietnam, providing free soymilk to students in remote areas of the mountainous and outlying provinces of Dien Bien, Lai chau, Ha Tinh, Quang Binh, Quang Tri, Quang Nam, Quang Nga, and Binh Dinh. In all, Vinasoy has provided 60 million packages of soymilk to close to 500,000 local students.

** According to market research undertaken by AC Nielsen in 36 cities and selected rural areas from June to August 2011